Drinking The Future: The Italian Futurists, Cocktail Culture and the “Total Artwork”

Campari advertisement designed by Fortunato Depero

the years since I began researching the influence of synesthesia on mixed media artworks, it’s been somewhat disheartening to observe how “total artworks” dealing in sensory unity are still perceived: as a kind of desperate gimmick intended to divert attention away from a poverty of substance, a luminous smokescreen to blind audiences to the…